Dock helps gross sales groups construct, share and recycle gross sales collateral microsites – TechCrunch

When Dock co-founder and CEO Alex Kracov was working at Lattice, an HR startup, he was in command of a advertising staff of 20 individuals, and he observed that as the corporate grew and moved up market, the gross sales staff was having bother organizing collateral just like the pitch deck, ROI evaluation and have movies for giant potential prospects.

As Kracov identified, once you begin promoting into greater organizations, you aren’t simply convincing a single purchaser, you might be promoting to a shopping for staff, often with one or two individuals appearing as your champion. He needed a method to set up all of the associated gross sales supplies in a standardized method.

He ended up constructing an answer himself that may be a precursor of types to what grew to become Dock. “I constructed this prototype in Webflow, a no-code software, and it mainly allowed our gross sales staff to duplicate a non-public microsite for every buyer within the shopping for course of,” he mentioned. After seeing this prototype getting used regularly by his gross sales staff at Lattice, Kracov figured he was on to one thing. He left his job as VP of Advertising to launch Dock final April, and the startup launched its preliminary beta in August of final yr.

“So the best way I take into consideration Dock is it’s a collaborative workspace for anybody in your organization. There are a variety of totally different potential use circumstances, however the principle one we’re targeted on proper now could be serving to corporations personal the complete buyer lifecycle,” Kracov defined. That comes right down to serving to a gross sales staff create a reusable, templatable course of for sharing gross sales supplies with shopping for groups with a software purpose-built for the gross sales movement. The software itself comes with numerous templates out of the field to assist prospects get began.

Dock proposal microsite instance Picture Credit: Dock

He says this means to customise these websites on your model and prospects separates it from a software like Notion or Google Slides or Docs, and different workarounds gross sales groups usually use. You can too hyperlink it to your CRM database, and also you get analytics about opens, learn time and so forth, so that you get a way of whether or not individuals are significantly trying on the supplies or not.

The startup presently has 5 individuals, and that features the three co-founders, with plans to rent as many as 10 further workers within the subsequent yr. Kracov says the purpose, nevertheless, is to maintain it lean and construct the corporate as conservatively as doable for now.

As he appears to be like so as to add workers, he says that being a totally distant firm actually helps with constructing a various group, particularly giving him the latitude to rent from wherever. Actually, his first two workers are based mostly in Nigeria and India.

Immediately the corporate introduced a $3 million seed led by Altman Capital. It’s not a coincidence that this agency is run Jack Altman and his brother Max. Jack is the co-founder and CEO at Kracov’s former firm, Lattice, and he has been supportive of the fledgling startup.

The spherical additionally contains further buyers Operator Collective, Flexport funds and a slew of trade angels.