MenuAid, a meals tech startup serving to reply the “What’s for dinner?” query, has raised NZ$1 million in Seed funding
New Zealand specialist agritech and foodtech seed-stage investor Sprout led the spherical after the startup accomplished its accelerator program earlier this yr.
MenuAid is a subscription-based meal planning and meals supply platform that gives personalised recipes and sensible buying lists to assist folks cook dinner higher at dwelling.
The capital will probably be used to introduce personalisation via curated recipes and an understanding of dietary and model preferences via the usage of Synthetic Intelligence, in addition to develop grocery store partnerships. The enterprise will even look to double its crew.
Launched in September 2021 by Elise Hilliam and her associate Toby Skilton as a New Zealand first, MenuAid can also be eyeing off Australia as its first worldwide market. The startup’s consumer base has grown to 7000 via phrase of mouth, a quantity it plans to extend to 100,000 inside 12 months.
Its early backers, having largely bootstrapped util now embrace Masterchef New Zealand winner Brett McGregor, and meals author Helen Jackson.
Elise Hilliam, MenuAid’s CEO, mentioned subscribers obtain 5 recipes weekly. There are additionally customised buying lists that replicate particular person preferences for meals objects and types and the way typically they’re purchased. Customers can take away objects they have already got and swap out elements they don’t like, earlier than selecting to buy themselves or have the objects delivered to their door.
“Our objective is to make mealtimes easy, extra reasonably priced and gratifying for shoppers who worth comfort however wish to scale back packaging waste,” she mentioned.
“The recommendation and business connections obtained via Sprout’s specialist Accelerator, mixed with the funding, will enable us to pursue our worldwide development plans with better pace and confidence.”
Sprout Funding Supervisor Warren Bebb mentioned MenuAid solved the angst of determining what to cook dinner the night meal in dilemma in a brand new and extremely scalable method.
We had been impressed by the founders’ insights into shopper meals developments and positioning of MenuAid as a strategic associate to supermarkets and different meals suppliers,” he mentioned.
“With the addition of AI, personalisation will probably be a key driver of development.”