Kiwi workflow automation startup Flowingly raises NZ$4.5 million pre-Sequence A

New Zealand startup Flowingly has raised NZ$4.5 million (A$4.2m) in pre-Sequence A capital.

The spherical was led by native VC GD1 (World from Day 1), with participation from Icehouse Ventures.

The recent money can be used for ongoing worldwide enlargement, with a core deal with the US.

Serial SaaS entrepreneur Jon Kalaugher based Flowingly in 2016, after his earlier two profitable exits and has been bootstrapped his newest enterprise to this point.

Flowingly permits client-facing workers with out coding or IT expertise to simply map, customise and automate easy to advanced workflow processes and combine with different enterprise instruments.

Kalaugher’s goal market is mid-tier companies with 100-3,000 workers, which be believes have been ignored by digital transformation instrument distributors targeted on bigger enterprises and IT-specific use instances.

“These low-code platforms are sometimes large, clunky legacy options or piecemeal instruments that present worth to particular groups inside a bigger organisation,” he mentioned.

“The few instruments which have been developed for the mid-market are technically advanced and solely owned by IT and infrequently impede agile course of automation efforts.”

His no-code platform permits anybody to automate their workflows and course of maps in as little as half-hour, with out counting on IT to arrange and keep them. Flowingly’s addressable market is forecast to develop to round $80 billion by 2027.

An instance of the Flowingly dashboard

“We’re constructing a brand new class, company-wide workflow automation. The times of companies automation efforts being hamstrung by conventional IT owned workflow instruments are over,” Kalaugher mentioned.

“Flowingly actually democratises workflow automation and is proving to be a game-changer for our shoppers.

“Now, customer-facing, frontline employees can perform their normal actions and combine with all the opposite line-of enterprise programs and instruments they already use. The consequence: companies ship superb worker and buyer experiences in file time with out requiring an enormous staff of IT specialists to energy and assist them.”

As CEO, he’s already constructed a buyer base in New Zealand, Australia, Europe and the US and says the corporate is on monitor to greater than triple its income in 2022, amid plans to double the headcount as a part of the US enlargement plans.

“Our mission is to assist companies world wide remodel previous, guide methods of working into trendy digital experiences,” he mentioned.

“Whereas course of mapping and workflow automation is probably not a brand new idea to massive enterprises who’ve invested in applied sciences that assist enhance course of circulate throughout their large organisations, mid-market companies have considerably lagged their transition into digital transformation.

“We need to empower all components and capabilities of a mid-market enterprise to affix the no-code motion to allow them to higher delight their clients and staff members.”

GD1 co-managing companion John Kells mentioned they have been impressed by Kalaugher’s background and management expertise.

“Not solely as an entrepreneur but additionally in governance, having beforehand held board positions with Cin7 and AskNicely,” he mentioned.

“By means of Naverisk [his previous startup], Jon clearly understands buyer challenges round inefficient repetitive workflows and has achieved an unimaginable job constructing and scaling Flowingly as an institutional high quality platform with out taking exterior funding.

“There are only a few actually no-code platforms, however Jon and his staff have a transparent and relentless obsession with buyer expertise excellence, which is demonstrated by early product/market match underpinned by a world footprint of high tier clients.”