Noissue acquires Tapkit to deliver QR codes to sustainable packaging – TechCrunch

Noissue, a New Zealand-based packaging platform that provides customized, sustainable packaging to companies of all sizes, has acquired the staff and instruments mandatory to construct microsites and dynamic QR codes.

On Wednesday, noissue introduced the acquisition of London-based Tapkit, a startup that has labored with manufacturers akin to L’Oreal, NYX, Haus, TRIBE and Little Cooks to develop tailor-made digital buyer experiences.

Manufacturers are all the time searching for methods to interact clients, and QR codes are one of many sizzling fads of as we speak.  Mix them with one of the primary methods clients bodily work together with a model – the packaging – and types have a easy, but efficient, advertising and marketing alternative.

“From ‘make-up how-to guides’ or ‘cooking tutorial movies’ to accumulating suggestions, enabling fast re-orders and working UGC competitions, the alternatives to create and combine digital experiences that improve a client’s bodily expertise with a model and product are infinite, and we’re proud to be merging packaging and expertise to energy this future,” stated Tapkit founder and CEO, Matt Alcock, in a press release.

So what does one in every of these digital experiences seem like for the typical model? Right here’s a few current examples. One in all noissue’s clients, Butter Child Bakery, makes use of a microsite as a straightforward solution to join with clients and allow them to know which markets they’ll be at, with out having to direct them to the web site. One other buyer, ceramics maker Lolita, has launched a brand new necklace line. The QR code among the many necklace’s packaging shows care directions for the necklace.

“Noissue actually sees QR as an extension of every buyer’s model, the flexibility to personalize its colours and the way it appears, and to rapidly change the hyperlinks you wish to present/have your clients work together with – provides you nice flexibility as a model,” a noissue spokesperson instructed TechCrunch by way of e-mail. “You possibly can replace your web site for key moments, and have the microsite for any restricted version/specials/well timed info that you simply want your clients to entry.”

Noissue instructed TechCrunch that the mixed money and inventory deal is valued at $2.3 million and brings noissue’s valuation to $100 million. Tapkit’s London employees will likely be becoming a member of noissue’s world product, design and engineering groups.

That is noissue’s first acquisition, and it follows a current $10 million Sequence A elevate led by Felix Capital.