Final month, I wrote about Minut and its $14 million Series B round, an funding that closed in December.
Right this moment, we’re sharing the pitch deck the corporate used to boost the spherical, led by Almaz Capital. What does Minut do? The startup has constructed a privacy-forward {hardware} resolution that helps Airbnb hosts “maintain an eye fixed” on their properties with out trampling over friends’ privateness.
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Slides on this deck
- 1 – Cowl slide.
- 2 – Actually cool graphics slide that introduces the shape issue of the product.
- 3 – Market context slide.
- 4 – “What we do” (product/resolution slide).
- 5 – “A sensor for each short-term rental” (product/options slide).
- 6 – One other fairly photograph of the product.
- 7 – Market slide.
- 8 – Buyer segments slide.
- 9 – TAM slide.
- 10 – Competitors slide.
- 11 – Buyer validation slide with Trustpilot evaluations.
- 12 – Buyer validation slide with quotes from prospects.
- 13 – Enterprise mannequin slide (“subscription mannequin that scales”).
- 14 – Traction slide — customers, nations and distribution facilities.
- 15 – “Minut by Numbers” (KPI slide).
- 16 – Traction slide — ARR progress.
- 17 – Traction slide — ARR breakdown, together with new, churn, enlargement and current ARR.
- 18 – Traction slide — compounding ARR progress.
- 19 – “Plans by nation” — Minut’s enlargement plans.
- 20 – Folks slide — with a photograph of the workforce.
- 21 – Ultimate slide — with a reasonably image!
3 issues to like
Traction, traction, traction
Once I work with startups, I at all times inform them that if they’ve traction, that’s all that issues. The truth is, I’ve seen startups increase cash with a single slide — and after they do, it’s the traction slide.
If a startup can present that what they’re doing is working, it doesn’t truly matter as a lot if the workforce is unconventional or the product is ugly: If the corporate is ready to rake within the dough, clearly it’s value taking a better look.
It’s troublesome to faux {dollars} coming in, and Minut does a very nice job at telling that story; it breaks down its ARR in a method that makes the story actually pop. The primary traction slide reveals the ARR progress. The following two slides break down the corporate’s churn charge and present how current prospects change into extra priceless over time. Tremendous superior.
[Slide 17] Minut redacted the numbers from its ARR slide, however left the graphs themselves. Utilizing completely different colours for instance new prospects alongside market enlargement and churn is a very superior option to inform the story of the corporate’s progress visually. Picture Credit: Minut
“We’re {hardware}, cope with it.”
Numerous buyers run for the hills as quickly as somebody mentions bodily items. The second slide in Minut’s deck does two issues: It reveals how the corporate has a very well-designed product, but it surely additionally throws up a flag saying, “Hey, we do {hardware}. Should you don’t prefer it, we’re not your folks.” It helps that the product images is gorgeous, and a visible support higher explains what the corporate is all about. Very cleverly accomplished.
It’s fairly baller to throw up a slide with none textual content — however even with out realizing something in regards to the firm in any respect, this appears lovely and tells a very vital a part of the story. Picture Credit: Minut
Explains the complicated market rather well
The corporate has a slogan: “We’re the co-host that cares on your dwelling, friends and neighborhood,” which is a improbable introduction to the corporate and what it does. Then, it takes every a part of the slogan and breaks it down. It’s a masterful storytelling approach that does one thing actually vital: It helps construct a connection between the corporate’s mission and what the corporate wants the investor to grasp. It additionally signifies that when the slogan is repeated later within the pitch, the corporate can depend on a brief phrase that has depth and richness.
[Slide 4] Right here, the corporate takes its what-we-do sentence and breaks it down how every a part of it is a crucial piece of the puzzle. Picture Credit: Minut
In the remainder of this teardown, we’ll check out three issues Minut might have improved or accomplished otherwise, together with its full pitch deck!
