Sport and occasion meals supply app Snackr has secured a $915K seed funding spherical backed by enterprise fund BetterLabs, Woodside Vitality, Eastcourt Capital and Spacecubed Ventures.
Co-founded by Matthew Lim (CEO), Grace Tate (COO) and Cale Walsh (Head of Development) in 2019, Snackr permits customers to order meals and have it delivered to their seat at stadium and dwell occasions.
Due to this fact, the app operates in the same area to meals supply companies like UberEats and DoorDash, however goals to cater particularly to those giant dwell occasion markets.
Mr Lim, an enormous sport fan mentioned the thought got here to him after lacking Optus Stadium’s first streaker whereas ready in line for drinks.
“I heard the group erupt and thought there have to be a greater method.”
The app has been designed to deal with the distinctive challenges related to catering in such venues – primarily, giant volumes of orders in tight timeframes and congested concourses.
Mr Lim mentioned the funds can be used to broaden to service extra venues throughout Australia and the UK.
The elevate displays a worldwide development in the direction of the protected return to dwell occasions amidst COVID-19 and growing demand for digital applied sciences devoted to bettering the fan expertise.
Success regardless of Covid
Snackr was first launched on the KFC Large Bash League at Blundstone Area in December 2020 amidst COVID-19 uncertainty.
Blundstone Area Normal Supervisor, Stephen McMullen noticed instant outcomes together with larger spend per head and elevated buyer satisfaction.
“Earlier than Snackr we have been experiencing giant traces to concessions – leading to patrons both not buying or solely buying as soon as.”
Total, the app generated a 55% improve in spend per transaction, noticed 62% of followers place repeat orders and 50% of income generated throughout off-peak occasions, leading to a smoother demand curve and extra environment friendly workers utilisation for distributors.
Past bettering the fan expertise and driving income, Snackr generates real-time information insights to assist operators make knowledgeable selections throughout stock, staffing, pricing and promotions.
“Snackr is simple to make use of and I feel it can rapidly turn out to be an anticipated service for patrons. It additionally assists us with COVID-19 compliance so it ticks many containers,” mentioned Mr McMullen.
Additional, the product offers new advertising and marketing alternatives for sponsors and rightsholders seeking to promote merchandise and activate followers.
Snackr re-signed to function on the venue for the 2021 AFL season, undertook and graduated from the Plus Eight Accelerator program and signed on numerous new venues in 2021 (together with Banana Social and The Block Get together in Fremantle).