Peanut, a social networking app for girls, is launching a brand new “Peanut Professional” enlargement designed to present ladies entry to info from trusted specialists. The corporate has partnered with 100 specialists from its present community, together with doulas, psychologists, therapists, intercourse coaches and sleep consultants. Peanut can also be launching a brand new tipping function that may enable specialists and creators on the platform to monetize their work.
Based in 2017, Peanut is a web based neighborhood that’s designed to attach ladies all through all phases of their lives, from puberty to menopause. The app at the moment has greater than 2.5 million customers. Peanut offers entry to a neighborhood of girls who’re a part of the community to share info and provide recommendation.
The brand new Professional providing works by connecting specialists with ladies and serving to them construct their very own networks on the Peanut app. The specialists will join with ladies on the platform by way of group discussions, stay audio content material and one-on-one direct messages. Customers on the app can then ship tricks to the specialists throughout these interactions. Sooner or later, Peanut plans to launch month-to-month subscriptions that may give members entry to unique content material.
Michelle Kennedy, the founder and CEO of Peanut, informed TechCrunch that the purpose of Peanut Professional is to “democratize entry to experience.” Kennedy notes that the experience could also be formal, and thru a therapist or psychologist. In different instances, the experience could also be experience-led by way of somebody with a public profile who has gathered a wealth of knowledge on a particular subject. The corporate additionally needs to interrupt down financial boundaries that girls could face when making an attempt to entry specialists.
“We need to break down enormous charges into manageable, accessible subscriptions and one-off funds,” Kennedy mentioned. “Not everybody can afford $200 for one-on-one consultations throughout sleep coaching or intercourse remedy, so if we as an alternative present entry to brief kind Q&As or on-line programs, out of the blue help is decentralized. And, while we try this, ladies with experience, our Execs, receives a commission usually, with much less invisible labor as a result of their content material is valued.”
When it comes to the long run, Kennedy outlined that the following step for the corporate is to introduce on-line programs and paywalled content material by way of its upcoming month-to-month membership.
“A variety of the ladies with experience who already use Peanut to share recommendation and help have their very own on-line programs. Till now, they’ve been unable to share them with our viewers attributable to our pointers on promoting companies and companies. Peanut Professional permits ladies to share their content material and programs with our viewers and in the end, monetize their arduous work,” she mentioned.
Peanut has been including new options and enhancing its product over the previous few years. Final 12 months, the corporate launched “Peanut Menopause,” a devoted house within the app the place ladies can meet others who’re at the same life stage — whether or not that’s different premenopausal, menopausal or postmenopausal ladies. Peanut additionally added live audio rooms final 12 months as a means for girls on its app to have higher connections in a extra supportive, safer surroundings than different social audio platforms could present.
The corporate has raised $23 million in funding to this point. Most lately, Peanut announced the close of a $12 million Sequence A spherical of funding in Could 2020. The spherical was led by EQT Ventures, a multi-stage VC agency that invests in firms throughout Europe and the U.S.
Kennedy famous Peanut’s long-term imaginative and prescient is to serve ladies at each life stage in order that three ladies in the identical household at various phases of womanhood can all discover neighborhood and help on the app. The corporate plans to introduce extra specialists onto the platform to cater to extra wants. Peanut is already seeing requests from ladies for entry to info throughout subjects like monetary well being, authorized help and extra.