Welcome to our common column on the vital issues to see and do for the ANZ startup group, delivered to you by the director of the Spark Festival, Maxine Sherrin.
She picks out 3 issues value placing within the diary for the week forward. If you happen to’d wish to know extra, signal as much as the Weekly Sparks, Maxine’s roundup of all that’s on in Australian tech and startups, which comes out each Monday.
Right here’s what’s scorching this week:
How to Protect and Enforce Your Trade Mark
Wed Might 11, 11:00am AEST
ONLINE
As your small business grows in dimension and repute, it is very important defend your model from copycats and opponents.
Even within the very early phases, it’s vital to consider defending your self from one other enterprise benefiting from all of your onerous work, or damaging your repute with sub-quality services and products.
Discover out what a commerce mark is, monitor for infringements and what you are able to do in case you suppose yours is being infringed. B
onus occasion straight after this one: Find out the difference between a trade mark and a business name.
Social Enterprise – Building Your Tribe
Wed Might 11, 4:00pm AEST
ONLINE
Your advertising must construct group round your small business by being helpful, precious and related to your clients.
For social enterprises there’s a large alternative to leverage your affect story to achieve consideration. Discover ways to design your goal market or buyer avatar plus heighten your empathy to higher perceive what your viewers is searching for.
Attend three events in this series and also you’ll be eligible to lodge a pitch entry into the Social Enterprise Award and doubtlessly win $10,000 to kickstart your challenge.
NFT Pitch Night
Wed Might 11, 5:30pm AEST
In-person
Haymarket HQ have established themselves as Sydney’s GoTo useful resource for all issues NFT.
If you happen to haven’t been to considered one of their occasions but, however you’re curious to seek out out extra and join with others all for NFTs, it is best to take a look at this Pitch Evening.
Open to all NFT creators, traders, fanatics and the simply plain curious.